Copywriting is selling..

Quote.
"The biggest problem people have in writing ad copy is that they fail to sell their customer.
The best copywriters are not great writers, they are rather, great salespeople!
When you send out a sales-letter or place an advertisment, you must have the goal of generating action on the part of your customer in the forefront of your mind.
You want them to call, or write, or go to the store and buy.

Hence, your message is your sales-force, sent out to perform a job.
You aren´t looking for name-recognition, or image-appeal, or"getting-your-name-before-the-people".
You are looking for income in the form of sales."
end of Quote

If you want the rest of the ebook?
Visit jmprofits/free the ebook is free for download.

Jerry
jmprofits